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Welcome to CollectAR, Lehmann Maupin’s platform for showcasing art in Augmented Reality (AR).
Our latest project features artist Tom Friedman’s large-scale sculpture Looking Up in a multi-city activation spanning seven sites across Hong Kong, Seoul, and New York.
It’s simple. Follow these steps.
• Click one of the links above
• Tilt your phone towards the ground to orient the AR technology
• Tilt your phone up towards the horizon
• Point your phone back towards the ground, if needed
• On iPhones, use Safari. On Android devices, use Google Chrome.
ABOUT TOM FRIEDMAN
Throughout his career, Friedman has developed an important body of outdoor and public sculptures. Most are cast from maquettes rendered out of aluminum roasting pans, further cementing the artist’s uncanny ability to transform everyday materials. In the stainless steel cast version of Looking Up (2015), a figure looks to the sky, inviting viewers to stand at its feet and do the same. A larger version of the work has previously been exhibited at Rockefeller Center, New York; Park Avenue, New York; South Lake Shore Drive, Chicago; and the Contemporary Austin in Texas, among other locations.
To experience Friedman’s Looking Up (AR), there are QR codes at different sites across Hong Kong, including Hong Kong Times Square, Harbour City, and Art Basel Hong Kong; in Seoul, at Storage by Hyundai Card, Space K, and Lehmann Maupin Seoul; and in New York, outside of the gallery’s Chelsea headquarters.
• Hong Kong Times Square (Indoor and outdoor)
• Harbour City
• Art Basel Hong Kong, Booth 1C17
• Storage by Hyundai Card
• Space K
• Lehmann Maupin
• Lehmann Maupin
Tom Friedman (b. 1965, Saint Louis, MO; lives and works in Leverett, MA) is a conceptual artist known for his meticulously fabricated work, including sculpture, painting, drawing, video, and installation. Friedman investigates the concepts of perception, logic, and plausibility with a strong attention to detail. Since the early 1990s, Friedman has utilized an array of sophisticated processes to achieve a seemingly mass-produced appearance. His highly conceptual work engages both maximalist and minimalist aesthetics, as well as recalling those of Pop Art, and his practice is deeply engaged with the history of sculpture.
Friedman draws from personal experiences to recreate prosaic moments from everyday life. His work tends toward the darkly humorous, and his often sarcastic use of materials has distinguished his practice over the last 30 years. Made from a wide variety of unconventional materials, such as Styrofoam, foil, plastic, wire, paper, clay, and hair, Friedman’s work often surprises the viewer. As Friedman explains, “Art, for me, is a context to slow the viewer’s experience from their everyday life in order to think about things they haven’t thought about, or to think in a new way.”
Looking Up is presented within Lehmann Maupin’s CollectAR Augmented Reality platform, which launched in March 2022. CollectAR was born as a partnership between the gallery and entrepreneur Laura Lehmann, who has worked with HUE.LIVE to develop models and 3-D renderings. For this initiative, our goal is to give the general public access to contemporary art, in a friendly and engaging way. By allowing users to experience artworks outside of a traditional gallery space, Looking Up opens up the conversation to younger audiences across the world.