New Photography 2010 presents four artists— Roe Ethridge, Elad Lassry, Alex Prager, and Amanda Ross-Ho—whose photographs mine the inexhaustible reservoir of images found in print media and cinema. Ethridge takes his pictures in “editorial mode,” directly borrowing from commercial images already in circulation, including outtakes from his own illustrational magazine work. Lassry defines his practice as one consumed with pictures, meaning with generic images lifted from consumer society, such as Hollywood publicity stills and design illustrations. Ross-Ho’s hand-drilled sheetrock panels lined up with found pictures and mural-scale images of studio residues renegotiate the various stages of the creative process. Prager takes her cues from pulp fiction and the fashion images of Guy Bourdin to construct filmic narratives starring women disguised under synthetic wigs, dramatic makeup, and retro polyester attire. Infusing the seductive language of film and advertising with a touch of sly conceptualism, the artists included in New Photography 2010 explore the relationship between straight and constructed photograph, image and picture.